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DRM is associated with some data contents or media files specifically to restrict the usage of such files. It is normally used by hardware manufacturers, publishers and copyright holders with the main aim of limiting the use of their products and to their intentions only. Some media files such as videos and audio files are protected by the DRM and their utilization is made possible to the immediate buyers only. This prevents reproduction of the same contents and making secondary sales. The use of DRM is highly welcomed by copyright holders and other content providers since it is the best technique of owning their products and having total monopoly in the market as the suppliers of such products.

Most websites that offer media files have also embraced the use of DRM so that they can conduct more sales and make higher profits. This is common with most online movie and music stores. Since this prevents easy accessibility to desired data, people are ever searching for the possible solutions. This is where some websites have come in for rescue. A good example is Aimersoft Studio that provides drm removal among other valuable media converters and media products. The creation and provision of DRM media converter is a major advancement in the current technology and many users have made positive responses and comments towards it. The converter makes it possible for the conversion of media files with DRM such as Windows Media audio and video files, to any media format that can be played without the license. The converters normally vary in their branding depending on the producers but they perform the same function. Some are made in such a way that they convert specific individual media files with the protection into unprotected digital formats while others are full packages that can convert all protected files into any unprotected formats. Conversion of the protected media files into unprotected ones can be performed using the computer with windows7, XP or Vista as the operating system. The conversion procedures may also vary depending on the DRM media converter. For instance, most WMV DRM removal tools only require some clicks to complete the conversion. A typical conversion procedure of such tools involve importation of  WMV file to the program, selection of the suitable output format needed and lastly clicking ‘convert’ button to start removing DRM protection from the file.

The new techniques of playing the protected media files and recording them back in unprotected formats are beginning to take over the market. The converters can now be downloaded from their provider sites. This can be done by purchasing full premium products or downloading the trial ones then upgrading them for complete use and more features later prior to their expiry dates. Since sharing is a common behavior of human beings, most of these converters have been distributed even without purchase through sharing. Although people have found ways of removing DRM from media files using the converters, most hardware producers have not been discouraged all together and they are still installing the protection license in their products.